apple-watch

The Caribbean knew the name of Apple’s “Apple Watch” before the world!

For months, tech consumers speculated on what Apple Inc.AAPL +0.19% would name its new smartwatch. Predictions that it would be dubbed iWatch were proven wrong when the company on Tuesday lifted the curtain on the wearable device: Apple Watch.
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But in fact, Apple had tipped its hand months earlier, planting clues thousands of miles away in a trademark office in the southern Caribbean.

On March 11, the company submitted a trademark application for “Apple Watch” in Trinidad and Tobago, an archipelagic republic off the coast of Venezuela with a population just above one million.

Why Trinidad and Tobago?

Under U.S. law, a company seeking to register a federal trademark starts to secure initial rights when it files an application with the United States Patent and Trademark Office. “If your company is the first to file a trademark application, your company is first in line to obtain the trademark registration in the United States,” says Josh Gerben, a trademark attorney in Washington, D.C. It’s what he described as a “first-come, first-served system.”
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Here’s where Trinidad and Tobago enters the picture. The nation and the U.S. are signatories to an international treaty allowing applicants to secure rights in a foreign country and then transfer them over to their home country…

Read more at The Wall Street Journal

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