Loctite very funny Jamaican super bowl Commercial

How do you make an adhesive brand a household name? Throw a Jamaican music dance party during the Super Bowl full of people wearing fanny packs! That’s what Fallon did for Loctite with a spot called “Positive Feelings.”

While this is the first time the 52-year-old brand has run an ad during the Super Bowl, we have seen this weirdly appealing spectacle of movement before from Loctite—the “Win At Glue”-themed campaign launched last year with spots featuring people getting their groove on while wearing bright red fanny packs emblazoned with the Loctite logo. The debut Loctite spot, “Dance,” racked up more than 1.3 million views when it was posted on YouTube last May.

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